Sign In or Register | Tuesday, December 18, 2018
kunlunsf,   11/10/2009 11:17:56 AM Add kunlunsf as a Friend | Send Message
Lagos, Nigeria See Profile
New Brand South Africa Logo Approved

South Africa welcomes the recent cabinet approval of a new international marketing logo for Brand South Africa. This is a culmination of a comprehensive process of consultation between provinces, cities and national departments to align around one brand positioning and a single identity on the international stage. The purpose of brand alignment  is to avoid brand dilution when various South African entities market themselves internationally utilising different logos .The intention is  rather to combine the marketing efforts in order to enhance South Africa's global competitiveness with regard to tourism, trade and investment.

Inspired by the South African flag but evolved into a "trade-markable" form the new logo is distinctive, dynamic and energetic and stands out within its competitive environment.

This landmark decision builds on a renewed era in collaborative nation branding and is timed to take maximum advantage of the global focus on South Africa in the light of our hosting the FIFA 2010 World Cup.

Initiated and driven by the International Marketing Council (Brand South Africa), the logo's development costs of under one million rand will be quickly offset by the combined impact of previously separate branding initiatives. The roll out of the new logo will be facilitated by an easy to use , do-it-yourself manual and will be available for usage by anyone that markets South Africa internationally including tourism, sports, arts and culture, trade; etc. Stocks of existing marketing collateral have been carefully managed in order to ensure a smooth and cost effective transition

It should be noted that the Brand South Africa logo is not a replacement of the Government coat of arms but is purely for the purpose of Nation marketing initiatives.

The marketing of the Nation brand of South Africa will be taken to new heights as we work together as team South Africa under one logo to welcome the world to join us in celebrating the FIFA 2010 World Cup.

Tags:South Africa, New Brand South Africa logo approved, New Brand South Africa Logo Approved
Bookmark and Share Email Email to Friends Print Print
Please Sign In  or Register  to post a comment.

Facebook Twitter YouTube Instagram Linkedin African Music
Most Popular

Post a New Story from your Account, then Vote for it Here by clicking Push
Latest Forums
Madagascar What part of Africa (City/Town) would you guys love to travel to? What would be the ideal price from your location, to your intended destination bearing in mind things like cost of living & other expenses?      0
Mozambique In 2004 A summit of African leaders was thrown into confusion when Mozambique's President Joaquim Chissano addressed the meeting in an African language "Swahili."      1
Egypt Which African team do you expect to progress farthest in the 2018 FIFA Soccer World Cup in Russia?      2
Morocco Morocco Loses 2026 World Cup Hosting Bid To USA, Canada, and Mexico      1
Tanzania Tanzania's biggest online forum "Jamii Forums" @JamiiForums forced to shut down temporarily because of Tanzania Communications Regulatory Authority (TCRA)      1
Senegal Liverpool vs Real Madrid who are you supporting?      0
Latest Polls
    Nigeria    Kenya    
South Africa    Ghana    
Egypt    Ethiopia    Zimbabwe    Uganda    Tanzania    
Africa    Kenya a Hot bed of Investments    Test    Pope Francis On Safari In Kenya    Malawi    Sudan    The 2nd Pan-African Cultural Festival Photos    Tunisia    2010 World Cup Draw: Which Country Has the Hottest Fans?    Somalia    
Site Map | Help | Send Feedback | Contact us | User Agreement | Privacy | About us | Advertise
Copyright © 2016-2017 Africa Updates Inc. All rights reserved