This announcement was made at the Zanaco Innovation Lab where Cellulant was present as a partner offering digital services to the bank

LUSAKA, Zambia, December 15, 2022/ -- Cellulant Zambia (Cellulant.io) today announced the additional provision of services to Zambia’s largest and most profitable indigenous bank, Zanaco. The bank’s customers can now enjoy paying for TV services such as Topstar, Zuku and Muvi TV on the Zanaco USSD code (*444#) from the comfort of their mobile phones.

This announcement was made at the Zanaco Innovation Lab where Cellulant was present as a partner offering digital services to the bank. This is a welcome development for the bank’s over 2 million customers across the country and is a strong indication of Zanaco’s growing appetite to innovate showcasing the strengthening ties between banks and FinTechs in the market.

Cellulant, which has been in the Zambian market for over 10 years, is the payments company that has powered numerous banks' digital transformation agenda. As a trusted aggregator of note with a reputable cyber security standing, Cellulant is offering Pay TV services to the bank with the country's largest distribution network.

Speaking at the launch, Cellulant Zambia’s Country Manager, Gilbert Lungu stated; “It’s been an extremely demanding journey to arrive at this point, but it was worth the wait to have Zanaco on board as we create economic prosperity for all citizens.” He further stated, “As we evolve into a digital economy, it is pertinent that we offer Zambians from all walks of life the opportunity to pay to see the wonders that television provides conveniently.”

Speaking at the same event, Zanaco’s Acting CEO, Kalengo Simukoko, said “We believe that partnerships are cardinal in driving the digital agenda and thus we have partnered with various organisations to make this possible. Through our partnership with Cellulant, customers can now comfortably Pay for TV services such as Zuku, Topstar and Muvi tv on our Mobile Banking Platform”.

According to a Dataxis 2022 report, 37% of households in Zambia access Pay TV services from leading providers such as Topstar. As the nation becomes more digitally inclined, television shows offer entertainment and educational avenues to increase one’s knowledge base. Television content is also increasingly becoming more locally oriented and hence the need to offer convenient and seamless payment methods to customers who wish to access a wealth of information from different sources.

Distributed by APO Group on behalf of Cellulant.