Sign In or Register | Saturday, February 24, 2024
AfricaTeam,   11/24/2023 1:54:54 PM Add AfricaTeam as a Friend | Send Message
Africa See Profile
Orange Introduces Its Super-app, Max It, to Simplify Everyday Life for People in Africa and the Middle East

 Max it is accessible to everyone, regardless of their operator, with Orange Money as the payment base while accepting other solutions for paying for purchases via the super-app.

 

PARIS, France, November 24, 2023/ -- Following the success of its My Orange and Orange Money applications, used by over 22 million customers every day, Orange (www.Orange.com) is launching its super-app, which brings together the worlds of telecommunications, financial services, and e-commerce to meet all the daily needs of its users. Developed by the Orange teams in Africa for African customers, this new application, Max it, will be launched in five countries and will soon be extended to the 12 other countries where Orange is present in Africa and the Middle East (MEA).

 

Max it, the African super-app with useful services for daily life

Max it is a "super-app" designed to be a portal for mobile services that simplifies the digital experience and eases achievement of daily activities for all users on the continent, whether they are Orange customers or not. Max it brings together three essential services in one single smartphone interface:


account functionalities to manage mobile and fixed lines Orange Money with all its services for local and international money transfers, payments to our billing and merchant partners, bank transfers, credit and savings an e-commerce platform offering digital content (online games, music, TV, videos, news, etc.) and an innovative digital ticketing service allowing customers to buy tickets for concerts, transport, etc. Max it is accessible to everyone, regardless of their operator, with Orange Money as the payment base while accepting other solutions for paying for purchases via the super-app. Max it is available in different languages and incorporates local specificities for greater inclusion. It will enable the development of new uses while meeting the various needs of users in their daily lives.

 

Orange expects to have around 45 million active Max it users by 2025. Max it has great potential, especially in a part of the world where the smartphone is the gateway to everyday digital life, with a fast-growing adoption rate expected to reach 61% of connected customers by 2025. 

Orange is leveraging its long-standing roots in Africa and the Middle East and its deep understanding of the needs of these markets to offer a unique, comprehensive solution tailored to changing usage patterns.

 

Gradual enrichment and constant improvement of the services on offer

The first version of Max it is available in five African countries (Cameroon, Senegal, Mali, Burkina Faso, and Botswana), and will be rolled out in waves, with functional updates, in the remaining countries. From launch, Max it will offer not only Orange services but also digital services from local partnerships, as well as services from international partners, to meet users’ expectations.

 

Commenting on the launch of Max it, Christel Heydemann, CEO of Orange, said: "Max it perfectly reflects Orange’s spirit of innovation in Africa and the Middle East. By bringing together all our services and those of numerous partners, this application strengthens our position as a multi-service operator and our desire to offer the best of digital services to all our customers." Jérôme Hénique, CEO of Orange Middle East and Africa (OMEA) added: "With Max it, the Orange Middle East and Africa teams have done a remarkable job of co-creating with all stakeholders (employees, customers, partners, distributors, etc.), to provide them with a one-stop-shop that is simple, effective, customizable and inclusive. Now, with Max it, everyone can meet their different needs, such as managing their phone plan, finances or shopping. It's an open, scalable platform that opens up many development opportunities for the continent and strengthens our approach to inclusion.”

 


Distributed by APO Group on behalf of Orange Middle East and Africa.
 

Tags:Orange Introduces Its Super-app, Max It, to Simplify Everyday Life for People in Africa and the Middle East
Bookmark and Share Email Email to Friends Print Print
0
Comments(0)
Please Sign In  or Register  to post a comment.
UserName:
Password:

 
Facebook Twitter YouTube Instagram Linkedin African Music
Push
Post a New Story from your Account, then Vote for it Here by clicking Push



Most Popular
Latest Forums
Latest Polls
Links
Tags
    Nigeria    Kenya    
South Africa    Ghana    
Africa's Top 10 National Parks    The Cost of an African Safari Adventure: From Budget to Luxury    Egypt    Ethiopia    Zimbabwe    
Uganda    Africa    Tanzania    African Development Bank    Test    Kenya a Hot bed of Investments    Mosi-oa-Tunya Falls "The Smoke That Thunders"    Pope Francis On Safari In Kenya    The Greatest Footballer Ever    Malawi    
Media Kit | Site Map | Help | Send Feedback | Contact us | User Agreement | Privacy | About us
Copyright © 2022-2024 "Africa Updates" All rights reserved