The United States of America Remains Zimbabwe's Largest Overseas Source Market, with Tourist Arrivals Increasing From 18,756 in 2021 to 109,959 in 2025, Firmly Maintaining Its Position as the Country's Leading International Source Market.

The United States of America Remains Zimbabwe's Largest Overseas Source Market

Representing the Minister of Tourism and Hospitality Industry, Hon Barbara Rwodzi, Zimbabwe Tourism Authority Chief Executive Dr George Manyaya reaffirmed Government's commitment to Sustainable Tourism development, enhanced Destination accessibility, Tourism Investment and strengthened Public-Private partnerships under the Experience Zimbabwe destination brand. Encouraging American travel advisors to discover "A World of Wonders" and experience Africa the Zimbabwean way, he highlighted Zimbabwe's diverse Tourism offerings, rich heritage and warm hospitality, positioning the destination for sustained growth in its most valuable overseas market.

The Atlanta engagement yielded encouraging outcomes, with 12 travel advisors, including Africa destination specialists, expressing strong interest in expanding Zimbabwe's presence within the North American travel trade. Beyond the iconic Victoria Falls, Hwange and Mana Pools, advisors sought fresh itineraries featuring the Eastern Highlands, Great Zimbabwe, Matobo, and Gonarezhou, reflecting growing demand for authentic, immersive and less-explored experiences. Tri Sij Travel also confirmed its readiness to begin selling Zimbabwe, signalling expanding commercial opportunities for the destination. The programme concluded with commitments to destination training, stronger collaboration between American travel advisors and Zimbabwean Destination Management Companies (DMCs), as well as invitations to participate in the forthcoming Sanganai/Hlanganani Dzimbahwe World Tourism Expo in Masvingo, laying a solid foundation for increased visitor arrivals, enhanced destination visibility and long-term tourism growth from Zimbabwe's number one overseas source market.

Zimbabwe Tourism Authority
Official Zimbabwe Tourism Authority page regulating the tourism industry & promoting the destination