Sign In or Register | Friday, December 13, 2024
AfricaTeam,   4/25/2024 6:13:27 PM Add AfricaTeam as a Friend | Send Message
Africa See Profile
National Basketball Association (NBA) Delivers Increased Viewership and Engagement in Africa During 2023-24 Season

 Bucks’ Antetokounmpo (ties to Nigeria) and Spurs’ Wembanyama (ties to the Democratic Republic of the Congo) Among Most-Viewed Players on National Basketball Association (NBA) Social Media This Season.

 

 

JOHANNESBURG, South Africa, April 19, 2024/ -- NBA Africa (www.NBA.com) today announced that the 2023-24 regular season delivered increased television viewership in Africa as well as increased engagement across the league’s localized social media accounts on the continent.  Highlights include:



Live Game Viewership

 

  • The more than 140 live game telecasts in Africa generated a 41% year-over-year increase in average viewership and nearly 6 million total watch hours.
  •  

NBA Africa Social Media

 

  • NBA Africa’s localized social media accounts generated nearly 90 million video views.
  • The NBA Africa YouTube (https://apo-opa.co/442MHo9) channel generated a more than 230% year-over-year increase in video views, driven by the NBA All-Star Africa Takeover influencer campaign that generated more than 2 million video views.
  • The number of followers of NBA Africa’s localized social media accounts increased by 20% year-over-year. 
  • Globally, Victor Wembanyama (San Antonio Spurs; France; ties to Democratic Republic of the Congo) and two-time NBA Most Valuable Player Giannis Antetokounmpo (Milwaukee Bucks; Greece; ties to Nigeria) were among the 10 most-viewed players globally (https://apo-opa.co/3Q7PMxs) on NBA social media this season, with 1.3 billion and 558 million views, respectively.

 

Merchandise
  • Driven by the opening of NBA Stores in Cape Town and Durban, in addition to the NBA Store in Johannesburg, jersey sales in South Africa increased by nearly 150% year-over-year.

 

Digital Platforms

NBA Africa’s first original docu-series “Born & Bred”, which tells the stories of five current and former NBA Academy Africa student-athletes from Angola, Egypt, Nigeria, Senegal and South Sudan, has generated more than 20,000 video views on the NBA App.

 

 

 

Distributed by APO Group on behalf of National Basketball Association (NBA).
Tags:National Basketball Association (NBA) Delivers Increased Viewership and Engagement in Africa During 2023-24 Season
Bookmark and Share Email Email to Friends Print Print
0
Comments(0)
Please Sign In  or Register  to post a comment.
UserName:
Password:

 
Facebook Twitter YouTube Instagram Linkedin African Music
Push
Post a New Story from your Account, then Vote for it Here by clicking Push



Most Popular
Latest Forums
Latest Polls
Links
Tags
    Nigeria    Kenya    
South Africa    Ghana    
Africa's Top 10 National Parks    The Cost of an African Safari Adventure: From Budget to Luxury    Chol Tut Nyang Emerges as Africa’s Next Supermodel in Nairobi    Egypt    Ethiopia    
Zimbabwe    Uganda    African Development Bank    Africa    Tanzania    The newly appointed members of the Board of Governors of the Central Bank of Liberia (CBL) were inducted in the CBL Board Room on 1 August 2024    Central Bank of Nigeria (CBN) Has Issued a Directive to All Nigerian Banks    Test    Kenya a Hot bed of Investments    Mosi-oa-Tunya Falls "The Smoke That Thunders"    
Media Kit | Site Map | Help | Send Feedback | Contact us | User Agreement | Privacy | About us
Copyright © 2022-2024 "Africa Updates" All rights reserved