Kilifi, Kenya April 11, 2026… More than 500 students at Pwani University spent Friday learning how to turn social media into a source of income, as Safaricom and Sprite brought their “Hook’d on Fresh” creator masterclass to the coast. 
 
The session focused on practical ways young people can earn from platforms such as TikTok, Instagram and YouTube, moving beyond content for fun to content that pays. 
 
Digital creators including Tileh Pacbro, Rono, Juma Shibe and Vallery Odundo led the conversations, breaking down what works online today. From spotting trends and growing an audience, to landing brand deals and building a sustainable income stream. 
 
“I’ve always had a smartphone and posted videos, but I didn’t know how to convert them to an income stream,” said Alfred Fondo, a Computer Science student. “Now I’m thinking differently.  This can actually help me support myself.” 
 
The masterclass also introduced students to the basics of managing money earned online, from saving consistently to investing early. Safaricom’s wealth team used the session to encourage a shift from quick earnings to long-term financial stability. 
 
The initiative comes at a time when more young Kenyans are exploring digital platforms as an alternative source of income, driven by rising internet access and smartphone use. 
 
Safaricom says the goal is to position itself as an enabler, not just of connectivity, but of opportunity. 
 
“Content creation is already a big part of how young people express themselves. The next step is helping them turn that into something sustainable,” said Fawzia Ali-Kimanthi, Safaricom’s Chief Consumer Business Officer.  
 
Pwani University is the latest stop in the “Hook’d on Fresh” series, which has already been rolled out at Africa Nazarene University, the University of Eldoret and Jomo Kenyatta University of Agriculture and Technology. 
 
By combining digital skills with financial literacy, the programme is tapping into a growing shift where creativity, connectivity and commerce are increasingly intersecting for Kenya’s youth. 


ENDS 
 


About The Coca-Cola Company 
 
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, DelValle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunities to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn. 
 
About Safaricom PLC 
 
Safaricom (NSE: SCOM) is the leading techco company in East Africa. Our purpose is to transform lives by connecting people to people, people to opportunities and people to information. We keep over 50 million customers connected and play a critical role in the society, supporting over 1.13 million jobs both directly and indirectly while our total economic value was estimated at KES 1.1 trillion ($ 8.5 billion) for the 12 months through March 2025.